OUR SECRET SAUCE
Sarah
Founder & CEO
Nickname: Boss Lady
Favorite Flavor: Polar Rising by New Norm
Passions: Travel, Interior Design, Architecture, and Business Strategy
Why I Love Working at Gen V: “We have the most amazing team and guests. I love the community we have created where everyone is welcome and can feel at home in our stores.”
Kurt
CFO
Nickname: Kaddy
Favorite Flavor: "How can I pick just one?"
Passions: Hanging out with friends and family, watching football, hunting, and playing golf
Why I Love Working at Gen V: “Generation V is a melting pot of personalities, opinions, and interests. You can be yourself and enjoy other people’s interest. It’s easy to enjoy our job when you are surrounded by passionate and enjoyable team members.”
Jacob
Marketing Director
Nickname: JC
Favorite Flavor: Bogart by Generation V
Passions: DIY Projects, hanging out with family, and being a Dad
Why I Love Working at Gen V: “I originally fell in love with working at Gen V due to the inviting team members that made me feel like family. However, my love for working at Generation V has grown over the years. Gen V has offered me countless opportunities to grow, not only within the company, but in my day-to-day life. Investing in me as a person and a valued team member.”
Christina
Human Resources Manager
Nickname: The Mother Hen
Favorite Flavor: Apple Original Iced by 7 Daze
Passions: My family, building balloon arches and banners for events, a healthy lifestyle with a good balance of sweet baked goods!
Why I Love Working at Gen V: “What's not to love? The culture in second to none with some of the greatest people on earth working on the team! There are endless opportunities for professional and personal development. And best of all, being part of this winning team!!”
Kenny
Head of Retail
Nickname: "I don't have one!" says the guy who went by Cade for 4 years
Favorite Flavor: Peachy Mango Pineapple by Pachamama
Passions: Learning, Music, Comedy
Why I Love Working at Gen V: “I get to help others come up through the ranks like I did and learn lessons that will stick with them forever!”
Steven
Regional Mentor, West Region
Nickname: Steve
Favorite Flavor: Carango by Transistor
Passions: Coil Building, Firearms, Fishing, and Video Games
Why I Love Working at Gen V: “Every shop I go to feels like a family. Always welcome atmosphere.”
Taylor
Regional Mentor, Central Region
Nickname: Tay
Favorite Flavor: Watermelon Appleberry SWFT Icon
Passions: Art, Harry Potter, and helping others
Why I Love Working at Gen V: “How inclusive the company is, the relationships I get to build with the team and the guests, getting to have fun every day!”
Mikey
Regional Mentor, East Region
Nickname: None
Favorite Flavor: Blue Razz by Chubby Bubble
Passions: Mixing/Recording Music, Board Games, Shooting Pool, & Spending Time with Loved Ones
Why I Love Working at Gen V: : “I love the interpersonal relationships that we create everyday. I love the TEAM environment and forever focus on making ourselves better; both personally and professionally.”
Sandra
Creative Director
Nickname: Gen Xer
Favorite Flavor: Strawberry Kiwi Pomegranate Ice by Frozen Fruit Monster
Passions: Cacti, Coffee, Visual Arts
Why I Love Working at Gen V: “The TEAM, the creativity, and the energy!”
Tony
Finance Analyst
Nickname: Dolla
Favorite Flavor: Left Cheek by Banana Butt
Passions: League of Legends, Plants, Climbing, and League of Legends
Why I Love Working at Gen V: “I have never worked for a company where everyone is so bought into the same culture and vision and now that I have felt that, I don't think I could ever go back!”
Gage
Head of Product & Logistics
Nickname: Gager (He didn't have one, so we gave him one!)
Favorite Flavor: Peach Mango Guava Ice by Frozen Fruit Monster
Passions: "I play bass and a lot of video games."
Why I Love Working at Gen V: “Ohana means family. Everything from the individual store teams to the company as a whole feels like family.”
Patrick
Vendor Relations Manager
Nickname: Pbarn
Favorite Flavor: Riding Shotgun by Prohibition
Passions: Music, Global Politics, and Cycling
Why I Love Working at Gen V: “Positive company culture.”
Devin
Purchasing Analyst
Nickname: Dev
Favorite Flavor: Lychee by BLVK
Passions: "My cat, playing and listening to music, gaming of course"
Why I Love Working at Gen V: “Generation V is the only organization I’ve worked for that actually cares about it’s guest base and team. This company has been as loyal to me as I have been to it and given me opportunities that previous jobs would never have offered.”
Keirstin
Senior Warehouse Operator
Nickname: No nickname....yet
Favorite Flavor: Watermelon Blast by Pod Juice
Passions: Photography, Hiking, Social Settings
Why I Love Working at Gen V: "The environment in which everyone can be themselves. The most caring and amazing group I've met, some fantastic guests who make everyday a new experience!"
Xander
Warehouse Operator
Nickname: Xander
Favorite Flavor: Straw. Lemon
Passions: Food, games, friends, and family
Why I Love Working at Gen V: "Having an awesome team I can trust and rely on!"
Cassie
Warehouse Operator
Nickname: Cass
Favorite Flavor: Blue Razz Lemon Ice
Passions: "I love spending time with my cat! I also love being outside just enjoying nature. When I’m at home I enjoy building legos or playing video games."
Why I Love Working at Gen V: "Everyone here is so welcoming! I feel like a part of one big family. There are so many opportunities to learn and grow here. Everyday is a new, wonderful experience!"
Kenna
Store Leader, Davenport
Nickname: Kenna
Favorite Flavor: Lemon Lush Menthol by The Finest
Passions: I'm a Photographer, I love capturing precious moments and beautiful scenery. I also love interior design and remodeling!
Why I Love Working at Gen V: “I love working at gen v because its like a second family to me where every single person here is passionate about what they do and actually care for one another and meeting and seeing so many people and learning their stories, I love making lives better!”
Hunter F
Store Leader, Council Bluffs
Nickname: Furler
Favorite Flavor: Pineapple Mango Orange by 7Daze
Passions: Art, video games, randomly learning new things
Why I Love Working at Gen V: “All of the amazing people I’ve met and friends I have made while I’ve been here. It really feels like a second home and is such a fun and helpful place to work.”
Zach K
Senior Store Leader, Bellevue
Nickname: Kula
Favorite Flavor: Strawberry by The One
Passions: "Building computers are a major passion of mine, but really I love anything to do with technology. Photography is an up and coming hobby for me, and I hope to shoot events and weddings in the future."
Why I Love Working at Gen V: “I love getting to be a part of our guests lives, and getting to know them beyond just what flavors they like. Gen V is a home away from home for a ton of people, and I'm proud to be a part of that.”
Tyler
Store Leader, Omaha
Nickname: Ty, Gray
Favorite Flavor: Bluetiful Disaster by Transistor
Passions: Vaping! Animals, video games, anime, watch collecting, firearms, mma, outdoors, traveling.
Why I Love Working at Gen V: “Gen V was the first vape store I’ve come in to where they treat you like a person, care about your specific choices in flavors, and tailor to your needs not their own. As a veteran stationed and deployed in multiple areas, Gen V still out performs in hospitality, prices, returns, and discounts from any other store I’ve visited both in and out of the US. I’m proud and thrilled to be on the Gen V team in our mission to make lives better!”
Joey
Store Leader, Omaha
Nickname: Joey
Favorite Flavor: Peach Pear by Juice Head
Passions: Astrophysics and Video Games
Why I Love Working at Gen V: They treat me like family
AJ
Store Leader, Omaha
Nickname: Rat King
Favorite Flavor: Lemon Lush Menthol by Finest
Passions: D&D, 3D Printing, Video Games, Building Gundam's
Why I Love Working at Gen V: “The culture and community. I love the guests that I meet and interact with. Forging friendships with them and personally investing in their happiness and well-being. Making a home away from home for our guests.”
Jackson
Store Leader, Omaha
Nickname: Munchy
Favorite Flavor: Passion Grape Ice by BLVK
Passions: Fishing, Hunting, ASL, Movies
Why I Love Working at Gen V: “When I guest walk out the door with a smile on their face, nothing makes me more excited about working here.”
Alexis
Store Leader, Lincoln
Nickname: Lex
Favorite Flavor: Mint no. 1 by TWIST
Passions: Music, Art, Cooking, My Dog
Why I Love Working at Gen V: “The team members are all amazing and helpful. We are truly one big family and I wouldn't find this anywhere else. We all support each other and help each other grow within ourselves and the company!”
Nick D
Store Leader, Lincoln
Nickname: Toad
Favorite Flavor: Kryp by Cosmic Fog
Passions: Music, Guitar, Helping Others
Why I Love Working at Gen V: “My goal in life is to help people live their best life. I smoked cigarettes for 8 years and thankfully was shown vaping. Love helping people be healthier and get excited when people are ready for the switch. It's also very exciting to see people start with a high nicotine or salt juice and over the months or years see them go down to little or no nicotine.”
Jennifer
Store Leader, Lincoln
Nickname: Jenny or Jen
Favorite Flavor: Apple Peach Strawberry by Coastal Clouds
Passions: Hiking, Wake Boarding, Painting, Going on Walks with My Dog
Why I Love Working at Gen V: “My main goal in life is to help people and do what I can to make the sun shine a little brighter for anyone around me. At Gen V, I get to do that everyday, whether it’s helping my team members grow as people/ leaders or helping our guests chose a healthier alternative!”
Daylin
Store Leader, Lincoln
Nickname: Day, Dayday, Dabloon
Favorite Flavor: Aloe Grape by Pod Juice
Passions: Learning Life Skills, Gaming, Making Others Smile
Why I Love Working at Gen V: "I feel, here, I can really express myself and I feel encouraged to be the best me I can be here. The mission statement, "make lives better", is more than a statement here. Everyone works to better each other and each one of our guests!"
Zach F
Store Leader, North Platte
Nickname: Zach
Favorite Flavor: Serenity by Zen Haus
Passions: MMA/jiu-jitsu - Jeep stuff - playing video games especially retro games.
Why I Love Working at Gen V: "I love being a part of Generation V because of the people and the core values. Very few places do you get to express yourself and actually love what you do and GenV provides that environment!"
Austin
Store Leader, Kearney
Nickname: Eeyore
Favorite Flavor: Black Cherry Ice Frozen Fruit Monster
Passions: DND, Using and researching Delta Products, spending time with Family and Friends, Video Games.
Why I Love Working at Gen V: "Gen V is a company that genuinely cares about making the lives of our guests better and helping them in anyway possible. I personally have the same core values as Gen V has."
Rachelle
Store Leader, York
Nickname: Chelle/Chelle Bell
Favorite Flavor: Iced Straw Mango by Taylor Salt or Strawberry Crunch or Mixed Berries by Taylor
Passions: Family, (Grand Children), friends, helping others, campfires and music!
Why I Love Working at Gen V: "Working with a group of people that make you feel like you are family! Going to work every day is a joy! A TEAM that is about leadership and building one up! They encourage enrichment by offering the available tools to lead others, to learn, and most of all to grow not only within the company but in every day life! You can not put a price on that!"
Emily
Store Leader, Seward
Nickname: Em
Favorite Flavor: strawberry ice OS5000 lost Mary
Passions: fishing, traveling, spending time with my fur babies, DIYS, interior decorating, & social events.
Why I Love Working at Gen V: I love gen v because it gave me a place to be human. Gave me a family I’ve never had before, and always welcoming with open arms. That is why we make lives better, we welcome all our guests with open arms!
Bryson
Store Leader, Beatrice
Nickname: B
Favorite Flavor: Blueberry by The One
Passions: Hanging Out with Friends, Working on Cars, and Making People Happy
Why I Love Working at Gen V: “The family aspect and the thought and care that goes into team members and company.”
Parker
Store Leader, Sioux Falls
Nickname: Parks
Favorite Flavor: Blue Razzleberry Pomegranate by Ripe
Passions: Meeting/Helping People, Cooking (more so messing around with ingredients since I’m not that good yet), Hanging Out with Friends/Family and My Dog
Why I Love Working at Gen V: “The culture and the atmosphere. Everyone gets so close like a family. I feel comfortable talking to anyone, even the CEO! That’s never happened at any other job I’ve had. There is also endless possibilities of moving up in the company and bettering my life at the same time, and that’s something I’ve been looking for, for a long time.”