OUR SECRET SAUCE
Sarah
Founder & CEO
Nickname: Boss Lady
Favorite Flavor: Polar Rising by New Norm
Passions: Travel, Interior Design, Architecture, and Business Strategy
Why I Love Working at Gen V: “We have the most amazing team and guests. I love the community we have created where everyone is welcome and can feel at home in our stores.”
Jodi
Controller
Nickname: Jodi
Favorite Flavor: "Surely there can't be just one."
Passions: Family & friends, live music, Huskers, Red Sox and fastpitch softball
Why I Love Working at Gen V: “It is a combination of the opportunity & challenge, culture and the leadership of the company. Sarah is driven and that's contagious. ”
Jacob
Director of Product & Marketing
Nickname: JC
Favorite Flavor: Bogart by Generation V
Passions: DIY Projects, hanging out with family, and being a Dad
Why I Love Working at Gen V: “I originally fell in love with working at Gen V due to the inviting team members that made me feel like family. However, my love for working at Generation V has grown over the years. Gen V has offered me countless opportunities to grow, not only within the company, but in my day-to-day life. Investing in me as a person and a valued team member.”
Christina
Human Resources Manager
Nickname: Cool Mom
Favorite Flavor: Anything green apple or Gummy Bear candy flavored!
Passions: My two beautiful sons, animals, laughing (and making other people laugh), and living life like it could end tomorrow!
Why I Love Working at Gen V: “This company has given me so many opportunities to learn and experience new things. The people I work with on the daily have provided me with a community and purpose that I hold close to my heart. And working at a woman owned business? Say less 🤌🏼”
Kenny
Head of Retail
Nickname: "I don't have one!" says the guy who went by Cade for 4 years
Favorite Flavor: Peachy Mango Pineapple by Pachamama
Passions: Learning, Music, Comedy
Why I Love Working at Gen V: “I get to help others come up through the ranks like I did and learn lessons that will stick with them forever!”
Taylor
Regional Mentor, Central Region
Nickname: Tay
Favorite Flavor: Reds Apple Rinnbar
Passions: Art, Harry Potter, and helping others
Why I Love Working at Gen V: “How inclusive the company is, the relationships I get to build with the team and the guests, getting to have fun every day!”
Hunter F
Regional Mentor, East Region
Nickname: Furler
Favorite Flavor: Strawberry Banana Ice by Frozen Fruit Monster
Passions: Art, video games, randomly learning new things
Why I Love Working at Gen V: “All of the amazing people I’ve met and friends I have made while I’ve been here. It really feels like a second home and is such a fun and helpful place to work.”
Alexis
Regional Mentor, West Region
Nickname: Lex
Favorite Flavor: Generation V does what they do best and helped me stop vaping completely. I currently use the caffeine pouches like the brands Ultra and MRDR. They really help my focus throughout my normal day-to-day tasks.
Passions: Cooking, Baking and Reading
Why I Love Working at Gen V: “I get to help store leaders become the best versions of themselves each day through leadership. I help guests of all walks of life stop smoking, find the right nicotine product or even the products from our delta side.”
Sandra
Creative Director
Nickname: Gen Xer
Favorite Flavor: Strawberry Kiwi Pomegranate Ice by Frozen Fruit Monster
Passions: Cacti, Coffee, Visual Arts
Why I Love Working at Gen V: “The TEAM, the creativity, and the energy!”
Casey
Digital Marketing Manager
Nickname: According to Kenny, "Charlie"
Favorite Flavor: Perfect Mix of Mixed Berry Ice by Monster Labs and Melon Berries by Coastal Clouds
Passions: Professional Wrestling, Shoes, and Dogs even though I have cats
Why I Love Working at Gen V: "I started as a guest at Gen V and always appreciated the environment in store. While working here, I've always felt appreciated and valued by everybody in the company. I've built amazing relationships and have been given a lot of opportunity!"
Tony
Finance Analyst
Nickname: Dolla
Favorite Flavor: Blueberry Cereal Donut Milk Fifty Bar
Passions: League of Legends, Plants, Climbing, and League of Legends
Why I Love Working at Gen V: “I have never worked for a company where everyone is so bought into the same culture and vision and now that I have felt that, I don't think I could ever go back!”
Patrick
Senior Vendor Relations Manager
Nickname: Pbarn
Favorite Flavor: Riding Shotgun by Prohibition
Passions: Music, Global Politics, and Cycling
Why I Love Working at Gen V: “Positive company culture.”
Devin
Purchasing Analyst
Nickname: Dev
Favorite Flavor: Lychee by BLVK
Passions: My cat, playing and listening to music, gaming of course
Why I Love Working at Gen V: “Generation V is the only organization I’ve worked for that actually cares about it’s guest base and team. This company has been as loyal to me as I have been to it and given me opportunities that previous jobs would never have offered.”
Michael
Warehouse Manager
Nickname: Mike
Favorite Flavor: Anything black cherry
Passions: Video Games/Video game development, Electronics, and Cannabis
Why I Love Working at Gen V: "I love working at Gen V because it allows me to challenge myself on a day to day basis while being able to help our guests get what they want/need."
Xander
Warehouse Operator
Nickname: Xander
Favorite Flavor: Straw. Lemon
Passions: Food, games, friends, and family
Why I Love Working at Gen V: "Having an awesome team I can trust and rely on!"
Jo
Warehouse Operator
Nickname: Jo Mama
Favorite Flavor: Blue Cookies by Black Sheep
Passions: Writing, Art, Equality
Why I Love Working at Gen V: "Gen V is the first Job where I feel like I can truly be myself. I love the environment and the people."
Nealon
Warehouse Operator
Nickname: Neal or Roast Beef
Favorite Flavor: Watermelon/Apple
Passions: Watching movies and buying movies
Why I Love Working at Gen V: "It’s a fun welcoming environment, I get to work with cool people!"
Alexandria
Warehouse Operator
Nickname: Alex
Favorite Flavor: Tres Leches Rinnbar
Passions: my dog Enzo, my family, arts/crafts, gaming, music
Why I Love Working at Gen V: "I love working at Gen V because it truly feels like a second home. The environment is incredibly welcoming, and everyone I’ve had the opportunity to work with has been supportive and always willing to help. Being part of a team that genuinely cares makes coming to work something I truly enjoy."
Diego
Store Leader, Council Bluffs
Nickname: None at the moment
Favorite Flavor: Smartie Pants by Generation V
Passions: Tech Photography and Film
Why I Love Working at Gen V: “I love working at Gen V because the amount of awesome people I get to meet and work with!”
Eric
Store Leader, Bellevue
Nickname: No Nickname
Favorite Flavor: Vanilla Custard Fifty Bar
Passions: "Owning my own business and creating the items for it"
Why I Love Working at Gen V: “I like working here for the atmosphere and being able to help guests move to a healthier alternative and explaining to them how I was able to quit.”
Tyler
Store Leader, Omaha
Nickname: Ty, Gray
Favorite Flavor: Bluetiful Disaster by Transistor
Passions: Vaping! Animals, video games, anime, watch collecting, firearms, mma, outdoors, traveling.
Why I Love Working at Gen V: “Gen V was the first vape store I’ve come in to where they treat you like a person, care about your specific choices in flavors, and tailor to your needs not their own. As a veteran stationed and deployed in multiple areas, Gen V still out performs in hospitality, prices, returns, and discounts from any other store I’ve visited both in and out of the US. I’m proud and thrilled to be on the Gen V team in our mission to make lives better!”
Joey
Store Leader, Omaha
Nickname: Joey
Favorite Flavor: Peach Pear by Juice Head
Passions: Astrophysics and Video Games
Why I Love Working at Gen V: They treat me like family
AJ
Store Leader, Omaha
Nickname: Rat King
Favorite Flavor: Lemon Lush Menthol by Finest
Passions: D&D, 3D Printing, Video Games, Building Gundam's
Why I Love Working at Gen V: “The culture and community. I love the guests that I meet and interact with. Forging friendships with them and personally investing in their happiness and well-being. Making a home away from home for our guests.”
Jessica
Store Leader, Omaha
Nickname: Jess
Favorite Flavor: Watermelon Cherry and Peach Berry
Passions: My family, my career, my pets
Why I Love Working at Gen V: "Coming into this company made me feel like I finally had a place to belong."
Ethan
Store Leader, Lincoln
Nickname: Flannel Lewis
Favorite Flavor: Twist Mint no. 1
Passions: Music, art, skateboarding, videography
Why I Love Working at Gen V: "I think the environment is amazing, and I love being able to interact with so many new people everyday."
Samantha
Store Leader, Lincoln
Nickname: Sam or Wam
Favorite Flavor: Anything Mint
Passions: Legos, my cats, my family (especially my niece)
Why I Love Working at Gen V: “I love working at Gen V because I love being part of the team and getting to make connections with them and our guests!”
Taylor
Store Leader, Lincoln
Nickname: Taya, TK, Kits
Favorite Flavor: Strawberry Cheesecake by Wildwood
Passions: Travel, Music, Friends and Family!
Why I Love Working at Gen V: "I feel comfortable and welcome to be myself here. I’ve grown so much with the help of my Gen V family!"
Daylin
Store Leader, Lincoln
Nickname: Day, Dayday, Dabloon
Favorite Flavor: Fuji from Pacha Mama
Passions: Learning Life Skills, Gaming, Making Others Smile
Why I Love Working at Gen V: "I feel, here, I can really express myself and I feel encouraged to be the best me I can be here. The mission statement, "make lives better", is more than a statement here. Everyone works to better each other and each one of our guests!"
Courtney
Store Leader, Lincoln
Nickname: Schortney or CornDog
Favorite Flavor: Berries/Melon
Passions: Animals, especially my dogs, gaming, and helping people
Why I Love Working at Gen V: "Super laid-back, fun, and supportive company, employees, and environment!"
Andrew
Store Leader, Beatrice
Nickname: No Nickname
Favorite Flavor: Sin Tax by Prohibition
Passions: Vaping, Gaming, and Hanging out with friends
Why I Love Working at Gen V: “Teaching people about vapor products and how much better it is for you. Sharing knowledge and spreading the passion for vaping.”
Simon
Store Leader, Seward
Nickname: Judged
Favorite Flavor: Cherry Dark Chocolate
Passions: Church, Family, Cooking/Grilling, going on adventures, and driving
Why I Love Working at Gen V: “I love working with likeminded people. Generation V is all about being who you are, and seeing what you can be. Not to mention Making Lives Better! I have loved that from day one of my application process!”
Rachelle
Senior Store Leader, York
Nickname: Chelle/Chelle Bell
Favorite Flavor: Iced Straw Mango by Taylor Salt or Strawberry Crunch or Mixed Berries by Taylor
Passions: Family, (Grand Children), friends, helping others, campfires and music!
Why I Love Working at Gen V: "Working with a group of people that make you feel like you are family! Going to work every day is a joy! A TEAM that is about leadership and building one up! They encourage enrichment by offering the available tools to lead others, to learn, and most of all to grow not only within the company but in every day life! You can not put a price on that!"
Rooster
Store Leader, Kearney
Nickname: Rooster
Favorite Flavor: Cinnamon Milk
Passions: "I love Art, Music and my family"
Why I Love Working at Gen V: I love working at Gen V because it's a company that not only care's about it's team members but both encourages and fosters us to be individuals and grow as people. The fun loving accepting and awesome environment is clear through out every location and lets be honest it's fun!
Christy
Store Leader, McCook
Nickname: Chris
Favorite Flavor: Geek Bar Strawberry Banana and Dragon Melon
Passions: Camping, Fishing, Husker Football
Why I Love Working at Gen V: "I enjoy working with people and helping them any way possible."
Kirsten
Store Leader, North Platte
Nickname: according to Cody D "Captain"
Favorite Flavor: Strawberry Banana by Frozen Fruit Monster
Passions: "I love hunting, fishing, and spending time with family (fur babies and children included) lol. I'm an avid gamer and built my own pc back in 2020, with the help of my tech wiz husband."
Why I Love Working at Gen V: "The environment Gen V provides is astounding. I have never felt like my thoughts and ideas were listened to at previous places, like they do here. I also enjoy helping guests learn how to stop smoking and start vaping and give them knowledge on products they may have never even heard of."
Kelli
Store Leader, North Platte
Nickname: Kel
Favorite Flavor: Pink Lemonade! Especially from Space Gods Delta Gummies
Passions: "Cooking! I am an amateur chef at home. I relax and unwind watching cooking shows and paranormal and exploration shows. I am a huge fan of Sci-fi anything. Star Wars and Marvel being my two biggest geek out universes. I have 4 cats who keep me on my toes at all times and 3 kids who cause even more chaos."
Why I Love Working at Gen V: “Pure and simply put, Gen V is the first company I feel completely at home and accepted for my quirks. Working for a company who is actively working to improve the lives of their guests and team members is a unique experience and getting to be part of it is an honor."
Payton
Store Leader, Chadron
Nickname: P-Strat or just Strat
Favorite Flavor: the best Juice out there Skwezed Green apple original no other green apple will compare
Passions: I'm a big nerd so I play a lot of video games, Magic the Gathering, and Dungeons and Dragons . But I love the outdoors to, i do a lot of Frisbee golf, grilling and fishing.
Why I Love Working at Gen V: “Over my 5 plus years here this team has shown me how to be a hard worker while having fun. This experience has turned from work in to a family. I'm be on grateful for the opportunities this company has given me and I know they also appreciate what I've done for them.”