Founder & CEO

Nickname: Boss Lady
Favorite Flavor: Polar Rising by New Norm
Passions: Travel, Interior Design, Architecture, and Work
Why I Love Working at Gen V: “We have the most amazing team and guests. I love the community we have created where everyone is welcome and can feel at home in our stores.”

Nick Z

Director of Operations

Nickname: Z-Wack
Favorite Flavor: Pina Colada
Passions: Rum Running in the Caribbean
Why I Love Working at Gen V: “We have the best TEAM members in Nebraska, Iowa, and South Dakota!”


Regional Manager, West Region

Nickname: "I don't have one!" says the guy who went by Cade for 4 years
Favorite Flavor: Peachy Mango Pineapple by Pachamama
Passions: Learning, Music, Comedy
Why I Love Working at Gen V: “I get to help others come up through the ranks like I did and learn lessons that will stick with them forever!”


Regional Manager, East Region

Nickname: "I don't really have one."
Favorite Flavor: Peach Mango Guava Ice by Frozen Fruit Monster
Passions: "I play bass and a lot of video games."
Why I Love Working at Gen V: “Ohana means family. Everything from the individual store teams to the company as a whole feels like family.”


Human Resources Manager

Nickname: The Mother Hen
Favorite Flavor: Apple Original Iced by 7 Daze
Passions: My family, building balloon arches and banners for events, a healthy lifestyle with a good balance of sweet baked goods!
Why I Love Working at Gen V: “What's not to love? The culture in second to none with some of the greatest people on earth working on the team! There are endless opportunities for professional and personal development. And best of all, being part of this winning team!!”


Finance Manager

Nickname: Dolla
Favorite Flavor: Left Cheek by Banana Butt
Passions: League of Legends, Plants, Climbing, and League of Legends
Why I Love Working at Gen V: “I have never worked for a company where everyone is so bought into the same culture and vision and now that I have felt that, I don't think I could ever go back!”


Marketing Manager

Nickname: Paperz
Favorite Flavor: Watermelon Apple by Cloud Nurdz
Passions: Cooking, Cosplay, and Concerts
Why I Love Working at Gen V: “I love the collaborative team vibe and "whatever it takes" mentality. Everyone is willing to pitch in and get their hands dirty when needed. Literally, the day we opened up Grateful Green I got a workout, no complaints there. I'm also known to have permanent marker on my hands from labeling boxes. I can't wait to grow professionally and socially with this company!”


Marketing Coordinator/Graphic Designer

Nickname: Gen Xer
Favorite Flavor: Strawberry Kiwi Pomegranate Ice by Frozen Fruit Monster
Passions: Cacti, Coffee, Visual Arts
Why I Love Working at Gen V: “The TEAM, the creativity, and the energy!”


Retail Project Manager

Nickname: Big Mike
Favorite Flavor: Apple Peach Ice by 7 Daze 🤤
Passions: Self Growth and Self Education
Why I Love Working at Gen V: “I love the fun and friendly work environment, as well as the insane desire to win.”


Head of Product & Logistics

Nickname: Trick Daddy
Favorite Flavor: Bogart by Gen V
Passions: DIY Projects, Hanging Out with Family, Watching Shark Tank
Why I Love Working at Gen V: “I originally fell in love with working at Gen V due to the inviting team members that made me feel like family. However, my love for working at Generation V has grown over the years. Gen V has offered me countless opportunities to grow, not only within the company, but in my day-to-day life. Investing in me as a person and a valued team member.”


Retail Buyer

Nickname: Pbarn
Favorite Flavor: Riding Shotgun by Prohibition
Passions: Music, Global Politics, and Cycling
Why I Love Working at Gen V: “Positive company culture.”


Retail Buyer

Nickname: Spookas
Favorite Flavor: Chubby Blue Razz
Passions: Magic the Gathering, Music, Video Games
Why I Love Working at Gen V: “Gen V has allowed me to grow professionally and socially with opportunities of working a high pace retail floor and also allowing me to learn more of how the back end of a business works. The community and team we have established has made Gen V the best place to work.”


Logistics Coordinator

Nickname: Fool
Favorite Flavor: Mango Peach Guava Ice
Passions: Guitar, Long Boarding, Video Games
Why I Love Working at Gen V: “The family like atmosphere that I get to experience with our team and guests!”


Store Manager, Sioux Falls

Nickname: Parks
Favorite Flavor: Blue Razzleberry Pomegranate by Ripe
Passions: Meeting/Helping People, Cooking (more so messing around with ingredients since I’m not that good yet), Hanging Out with Friends/Family and My Dog
Why I Love Working at Gen V: “The culture and the atmosphere. Everyone gets so close like a family. I feel comfortable talking to anyone, even the CEO! That’s never happened at any other job I’ve had. There is also endless possibilities of moving up in the company and bettering my life at the same time, and that’s something I’ve been looking for, for a long time.”


Store Manager, Brookings

Nickname: Depends who you ask. I've been Captain Patchy, P-Fresh, P-Dog, Vape God. Take your pick.
Favorite Flavor: Lemon Lush by Finest
Passions: Longboarding, Reading, Learning, and Gaming
Why I Love Working at Gen V: “Where to start, I've never found another company that was so willing to develop it's people and grow them to their full potential. We have fun while learning and growing as people, and our philosophies of making lives better align!”


Store Manager, Davenport

Nickname: Noodle
Favorite Flavor: Lemon Mush Menthol by The Finest
Passions: Music, Reading, Comic Books, and Star Wars
Why I Love Working at Gen V: “I love meeting so many different kinds of people and hearing all their stories. Helping people has always been something I love doing and Gen V makes that even more possible.”


Store Manager, Council Bluffs

Nickname: Steve
Favorite Flavor: Carango by Transistor
Passions: Coil Building, Firearms, Fishing, and Video Games
Why I Love Working at Gen V: “Every shop I go to feels like a family. Always welcome atmosphere.”


Store Manager, Omaha

Nickname: None
Favorite Flavor: Blue Razz by Chubby Bubble
Passions: Mixing/Recording Music, Board Games, Shooting Pool, & Spending Time with Loved Ones
Why I Love Working at Gen V: “I love the interpersonal relationships that we create everyday. I love the TEAM environment and forever focus on making ourselves better; both personally and professionally.”


Store Manager, Omaha

Nickname: Condor the Wizard
Favorite Flavor: Green Apple by Skwezed
Passions: Being a Professional Goofball, Video Games, Listening to Music, and Making People Laugh
Why I Love Working at Gen V: “I love helping people make a healthy switch to vaping, also hearing about how the company has helped change guests lives for the better!”

Nick P

Store Manager, Omaha

Nickname: Pfender
Favorite Flavor: Bluetiful Disaster by Transistor
Passions: Woodworking, Metalworking, Video Games
Why I Love Working at Gen V: “Meeting all the unique people that come through the door.”


Store Manager, Bellevue

Nickname: N/A
Favorite Flavor: Strawberry by The One
Passions: "Building computers are a major passion of mine, but really I love anything to do with technology. Photography is an up and coming hobby for me, and I hope to shoot events and weddings in the future."
Why I Love Working at Gen V: “I love getting to be a part of our guests lives, and getting to know them beyond just what flavors they like. Gen V is a home away from home for a ton of people, and I'm proud to be a part of that.”


Store Manager, Beatrice

Nickname: B
Favorite Flavor: Blueberry by The One
Passions: Hanging Out with Friends, Working on Cars, and Making People Happy
Why I Love Working at Gen V: “The family aspect and the thought and care that goes into team members and company.”


Store Manager, Lincoln

Nickname: Lex
Favorite Flavor: Peach Ice by Candy Pop
Passions: Music, Art, Cooking, My Dog
Why I Love Working at Gen V: “The team members are all amazing and helpful. We are truly one big family and I wouldn't find this anywhere else. We all support each other and help each other grow within ourselves and the company!”


Store Manager, Lincoln

Nickname: Biglearner
Favorite Flavor: Mixed Berry Ice by Frozen Fruit Monster
Passions: Fishing, Axe Throwing, and Working with My Hands
Why I Love Working at Gen V: “The inviting atmosphere and everybody is always willing to help out where help is needed. You feel like you are going to visit a friend rather than going to work.”

Nick D

Store Manager, Lincoln

Nickname: Toad
Favorite Flavor: Kryp by Cosmic Fog
Passions: Music, Guitar, Helping Others
Why I Love Working at Gen V: “My goal in life is to help people live their best life. I smoked cigarettes for 8 years and thankfully was shown vaping. Love helping people be healthier and get excited when people are ready for the switch. It's also very exciting to see people start with a high nicotine or salt juice and over the months or years see them go down to little or no nicotine.”


Store Manager, Lincoln

Nickname: Tay
Favorite Flavor: Mango Berry by Finest
Passions: Making Lives Better & Painting
Why I Love Working at Gen V: “How inclusive all the Team Members are, and the relationships I build with guests who come in regularly.”


WARNING: This product contains nicotine. Nicotine is an addictive chemical.