Founder & CEO

Nickname: Boss Lady
Favorite Flavor: Polar Rising by New Norm
Passions: Travel, Interior Design, Architecture, and Work
Why I Love Working at Gen V: “We have the most amazing team and guests. I love the community we have created where everyone is welcome and can feel at home in our stores.”

Nick Z

Director of Operations

Nickname: Z-Wack
Favorite Flavor: Pina Colada
Passions: Rum Running in the Caribbean
Why I Love Working at Gen V: “We have the best TEAM members in Nebraska, Iowa, and South Dakota!”


Regional Manager, West Region

Nickname: "I don't have one!" says the guy who went by Cade for 4 years
Favorite Flavor: Peachy Mango Pineapple by Pachamama
Passions: Learning, Music, Comedy
Why I Love Working at Gen V: “I get to help others come up through the ranks like I did and learn lessons that will stick with them forever!”


Regional Manager, East Region

Nickname: Gager (He didn't have one, so we gave him one!)
Favorite Flavor: Peach Mango Guava Ice by Frozen Fruit Monster
Passions: "I play bass and a lot of video games."
Why I Love Working at Gen V: “Ohana means family. Everything from the individual store teams to the company as a whole feels like family.”


Human Resources Manager

Nickname: The Mother Hen
Favorite Flavor: Apple Original Iced by 7 Daze
Passions: My family, building balloon arches and banners for events, a healthy lifestyle with a good balance of sweet baked goods!
Why I Love Working at Gen V: “What's not to love? The culture in second to none with some of the greatest people on earth working on the team! There are endless opportunities for professional and personal development. And best of all, being part of this winning team!!”


Finance Manager

Nickname: Dolla
Favorite Flavor: Left Cheek by Banana Butt
Passions: League of Legends, Plants, Climbing, and League of Legends
Why I Love Working at Gen V: “I have never worked for a company where everyone is so bought into the same culture and vision and now that I have felt that, I don't think I could ever go back!”


Marketing Manager

Nickname: Paperz
Favorite Flavor: Watermelon Apple by Cloud Nurdz
Passions: Cooking, Cosplay, and Concerts
Why I Love Working at Gen V: “I love the collaborative team vibe and "whatever it takes" mentality. Everyone is willing to pitch in and get their hands dirty when needed. Literally, the day we opened up Grateful Green I got a workout, no complaints there. I'm also known to have permanent marker on my hands from labeling boxes. I can't wait to grow professionally and socially with this company!”


Marketing Coordinator/Graphic Designer

Nickname: Gen Xer
Favorite Flavor: Strawberry Kiwi Pomegranate Ice by Frozen Fruit Monster
Passions: Cacti, Coffee, Visual Arts
Why I Love Working at Gen V: “The TEAM, the creativity, and the energy!”


Marketing Coordinator/Graphic Designer

Nickname: Syd
Favorite Flavor: Bubble Gum
Passions: Going on Walks, Creating Designs, and Spending Time with Friends and Family
Why I Love Working at Gen V: "I love working at Gen V because of the atmosphere and the people I work with make it fun to do something that I love and enjoy!"


Retail Project Manager

Nickname: Big Mike
Favorite Flavor: Apple Peach Ice by 7 Daze 🤤
Passions: Self Growth and Self Education
Why I Love Working at Gen V: “I love the fun and friendly work environment, as well as the insane desire to win.”


Head of Product & Logistics

Nickname: Trick Daddy
Favorite Flavor: Bogart by Gen V
Passions: DIY Projects, Hanging Out with Family, Watching Shark Tank
Why I Love Working at Gen V: “I originally fell in love with working at Gen V due to the inviting team members that made me feel like family. However, my love for working at Generation V has grown over the years. Gen V has offered me countless opportunities to grow, not only within the company, but in my day-to-day life. Investing in me as a person and a valued team member.”


Vendor Relations Manager

Nickname: Pbarn
Favorite Flavor: Riding Shotgun by Prohibition
Passions: Music, Global Politics, and Cycling
Why I Love Working at Gen V: “Positive company culture.”


Purchasing Analyst

Nickname: Dev
Favorite Flavor: Lychee by BLVK
Passions: "My cat, playing and listening to music, gaming of course"
Why I Love Working at Gen V: “Generation V is the only organization I’ve worked for that actually cares about it’s guest base and team. This company has been as loyal to me as I have been to it and given me opportunities that previous jobs would never have offered.”


Logistics Coordinator

Nickname: Jess
Favorite Flavor: Lola by Gen V
Passions: Baseball and THE Miami Hurricanes
Why I Love Working at Gen V: “The culture that has been built and the TEAM will do anything to help each other be successful.”


Warehouse Operator

Nickname: Al
Favorite Flavor: Straw Melon Sour Belts by the Finest
Passions: Video Games, Travel, Music, Jurassic World
Why I Love Working at Gen V: “It’s truly the people I work with that make it the best place I have ever, hands down, worked for. I see my future with Gen V and everyday I find another reason to love what we do.”


Warehouse Operator

Nickname: "Gil is my nickname. It's short for Gilad."
Favorite Flavor: Bluetiful Disaster by Transistor
Passions: "My passions include going above and beyond for my loved ones and creating all kinds of things!"
Why I Love Working at Gen V: "I absolutely adore my job at Gen V! Whether in store or behind the scenes at the warehouse I get to help make lives better."


Warehouse Operator

Nickname: Keirstin (no nickname....yet)
Favorite Flavor: Watermelon Blast by Pod Juice
Passions: Photography, Hiking, Social Settings
Why I Love Working at Gen V: "The environment in which everyone can be themselves. The most caring and amazing group I've met, some fantastic guests who make everyday a new experience!"


Executive Assistant

Nickname: Teej
Favorite Flavor: Grape Apple by Cloud Nurdz
Passions: "I enjoy hiking in the Rockies and looking for new trails to trek. My heart always yearns for something new and adventurous."
Why I Love Working at Gen V: “Generation V helped change my life by quitting smoking. I, in return, want to give that opportunity to others. Gen V let’s me do that AND with creative freedom. My input is valued and the knowledge instilled into me by the company will last a lifetime.”


Store Manager, Davenport

Nickname: Noodle
Favorite Flavor: Lemon Mush Menthol by The Finest
Passions: Music, Reading, Comic Books, and Star Wars
Why I Love Working at Gen V: “I love meeting so many different kinds of people and hearing all their stories. Helping people has always been something I love doing and Gen V makes that even more possible.”


Store Manager, Council Bluffs

Nickname: Steve
Favorite Flavor: Carango by Transistor
Passions: Coil Building, Firearms, Fishing, and Video Games
Why I Love Working at Gen V: “Every shop I go to feels like a family. Always welcome atmosphere.”

Nick P

Store Manager, Omaha

Nickname: Pfender
Favorite Flavor: Bluetiful Disaster by Transistor
Passions: Woodworking, Metalworking, Video Games
Why I Love Working at Gen V: “Meeting all the unique people that come through the door.”


Store Manager, Bellevue

Nickname: Kula
Favorite Flavor: Strawberry by The One
Passions: "Building computers are a major passion of mine, but really I love anything to do with technology. Photography is an up and coming hobby for me, and I hope to shoot events and weddings in the future."
Why I Love Working at Gen V: “I love getting to be a part of our guests lives, and getting to know them beyond just what flavors they like. Gen V is a home away from home for a ton of people, and I'm proud to be a part of that.”


Store Manager, Omaha

Nickname: None
Favorite Flavor: Blue Razz by Chubby Bubble
Passions: Mixing/Recording Music, Board Games, Shooting Pool, & Spending Time with Loved Ones
Why I Love Working at Gen V: “I love the interpersonal relationships that we create everyday. I love the TEAM environment and forever focus on making ourselves better; both personally and professionally.”


Store Manager, Omaha

Nickname: Condor the Wizard
Favorite Flavor: Green Apple by Skwezed
Passions: Being a Professional Goofball, Video Games, Listening to Music, and Making People Laugh
Why I Love Working at Gen V: “I love helping people make a healthy switch to vaping, also hearing about how the company has helped change guests lives for the better!”


Store Manager, York

Nickname: Chelle/Chelle Bell
Favorite Flavor: Family, (Grand Children), friends, helping others, campfires and music!
Passions: Iced Straw Mango by Taylor Salt or Strawberry Crunch or Mixed Berries by Taylor
Why I Love Working at Gen V: "Working with a group of people that make you feel like you are family! Going to work every day is a joy! A TEAM that is about leadership and building one up! They encourage enrichment by offering the available tools to lead others, to learn, and most of all to grow not only within the company but in every day life! You can not put a price on that!"


Store Manager, Hastings

Nickname: Trey
Favorite Flavor: StrawMango by Taylor
Passions: Anime, Devil May Cry, Sonic, Skyrim, and Music
Why I Love Working at Gen V: "The whole team is a family. I’ve never been anywhere else like it and it’s amazing!"


Store Manager, Kearney

Nickname: None
Favorite Flavor: Strawberry Nola Bar by Sadboy E-Liquid
Passions: My Family, Games, Cars, My Beard, Vaping and Lots More
Why I Love Working at Gen V: "I try to give everyone who walks through the doors the same experience that I have had with vaping. Working here at Generation V allows me to be able to help others that are in need of advice or help to improve their lives. Just like vaping did for myself when I was introduced 14 years ago. There is a satisfaction when you set up a guest with a brand new device and see the enjoyment on their face. The way the world has been opened up for them. That's why I like working at Generation V."


Store Manager, North Platte

Nickname: Poohbear
Favorite Flavor: Slushfund (blue razz) by Celtic Elixirs
Passions: Reading, Spending Time with Family and Friends, Music
Why I Love Working at Gen V: "The amazing people who work here make it feel like home and make it fun to come to work."


Store Manager, Lincoln

Nickname: Lex
Favorite Flavor: Peach Ice by Candy Pop
Passions: Music, Art, Cooking, My Dog
Why I Love Working at Gen V: “The team members are all amazing and helpful. We are truly one big family and I wouldn't find this anywhere else. We all support each other and help each other grow within ourselves and the company!”

Nick D

Store Manager, Lincoln

Nickname: Toad
Favorite Flavor: Kryp by Cosmic Fog
Passions: Music, Guitar, Helping Others
Why I Love Working at Gen V: “My goal in life is to help people live their best life. I smoked cigarettes for 8 years and thankfully was shown vaping. Love helping people be healthier and get excited when people are ready for the switch. It's also very exciting to see people start with a high nicotine or salt juice and over the months or years see them go down to little or no nicotine.”


Store Manager, Lincoln

Nickname: Tay
Favorite Flavor: Mango Berry by Finest
Passions: Making Lives Better & Painting
Why I Love Working at Gen V: “How inclusive all the Team Members are, and the relationships I build with guests who come in regularly.”


Store Manager, Lincoln

Nickname: Day, Dayday, Dabloon
Favorite Flavor: Aloe Grape by Pod Juice
Passions: Learning Life Skills, Gaming, Making Others Smile
Why I Love Working at Gen V: "I feel, here, I can really express myself and I feel encouraged to be the best me I can be here. The mission statement, "make lives better", is more than a statement here. Everyone works to better each other and each one of our guests!"


Store Manager, Seward

Nickname: "people call me Carls"
Favorite Flavor: Cinnamon by Milk
Passions: Learning New Skills, Reading, Hiking, Traveling, Spending Time with My Family
Why I Love Working at Gen V: “Generation V has given me a chance to find my passion in life, has opened up various doors in one of the most unique industries. They have given me a chance to shine in my role and I’ve met a family who only wants me to succeed!”


Store Manager, Beatrice

Nickname: B
Favorite Flavor: Blueberry by The One
Passions: Hanging Out with Friends, Working on Cars, and Making People Happy
Why I Love Working at Gen V: “The family aspect and the thought and care that goes into team members and company.”


Store Manager, Brookings

Nickname: Jensen
Favorite Flavor: Watermelon Apple - Cloud Nurdz
Passions: Flying, Spending Time with my Dogs & Girlfriend, Photography & Videography, Playing Video Games, Racing Drones
Why I Love Working at Gen V: "I love that I can help guests when they come in the door and tailor an experience for them that will have them leaving the store in a better mood than they walked in with! Getting the products the people need is a highlight of everyday!"


Store Manager, Sioux Falls

Nickname: Parks
Favorite Flavor: Blue Razzleberry Pomegranate by Ripe
Passions: Meeting/Helping People, Cooking (more so messing around with ingredients since I’m not that good yet), Hanging Out with Friends/Family and My Dog
Why I Love Working at Gen V: “The culture and the atmosphere. Everyone gets so close like a family. I feel comfortable talking to anyone, even the CEO! That’s never happened at any other job I’ve had. There is also endless possibilities of moving up in the company and bettering my life at the same time, and that’s something I’ve been looking for, for a long time.”


WARNING: This product contains nicotine. Nicotine is an addictive chemical.