Founder & CEO

Nickname: Boss Lady
Favorite Flavor: Polar Rising by New Norm
Passions: Travel, Interior Design, Architecture, and Business Strategy
Why I Love Working at Gen V: “We have the most amazing team and guests. I love the community we have created where everyone is welcome and can feel at home in our stores.”



Nickname: Kaddy
Favorite Flavor: "How can I pick just one?"
Passions: Hanging out with friends and family, watching football, hunting, and playing golf
Why I Love Working at Gen V: “Generation V is a melting pot of personalities, opinions, and interests. You can be yourself and enjoy other people’s interest. It’s easy to enjoy our job when you are surrounded by passionate and enjoyable team members.”


Marketing Director

Nickname: Trick Daddy
Favorite Flavor: Bogart by Gen V
Passions: DIY Projects, Hanging Out with Family, Watching Shark Tank
Why I Love Working at Gen V: “I originally fell in love with working at Gen V due to the inviting team members that made me feel like family. However, my love for working at Generation V has grown over the years. Gen V has offered me countless opportunities to grow, not only within the company, but in my day-to-day life. Investing in me as a person and a valued team member.”


Human Resources Manager

Nickname: The Mother Hen
Favorite Flavor: Apple Original Iced by 7 Daze
Passions: My family, building balloon arches and banners for events, a healthy lifestyle with a good balance of sweet baked goods!
Why I Love Working at Gen V: “What's not to love? The culture in second to none with some of the greatest people on earth working on the team! There are endless opportunities for professional and personal development. And best of all, being part of this winning team!!”


Head of Retail

Nickname: "I don't have one!" says the guy who went by Cade for 4 years
Favorite Flavor: Peachy Mango Pineapple by Pachamama
Passions: Learning, Music, Comedy
Why I Love Working at Gen V: “I get to help others come up through the ranks like I did and learn lessons that will stick with them forever!”


Regional Mentor, West Region

Nickname: Steve
Favorite Flavor: Carango by Transistor
Passions: Coil Building, Firearms, Fishing, and Video Games
Why I Love Working at Gen V: “Every shop I go to feels like a family. Always welcome atmosphere.”


Regional Mentor, Central Region

Nickname: Tay
Favorite Flavor: Mango Berry by Finest
Passions: Making Lives Better & Painting
Why I Love Working at Gen V: “How inclusive all the Team Members are, and the relationships I build with guests who come in regularly.”

Nick P

Regional Mentor, East Region

Nickname: Pfender
Favorite Flavor: Bluetiful Disaster by Transistor
Passions: Woodworking, Metalworking, Video Games
Why I Love Working at Gen V: “Meeting all the unique people that come through the door.”


Finance Analyst

Nickname: Dolla
Favorite Flavor: Left Cheek by Banana Butt
Passions: League of Legends, Plants, Climbing, and League of Legends
Why I Love Working at Gen V: “I have never worked for a company where everyone is so bought into the same culture and vision and now that I have felt that, I don't think I could ever go back!”


Marketing Manager

Nickname: Paperz
Favorite Flavor: Watermelon Apple by Cloud Nurdz
Passions: Cooking, Cosplay, and Concerts
Why I Love Working at Gen V: “I love the collaborative team vibe and "whatever it takes" mentality. Everyone is willing to pitch in and get their hands dirty when needed. Literally, the day we opened up Grateful Green I got a workout, no complaints there. I'm also known to have permanent marker on my hands from labeling boxes. I can't wait to grow professionally and socially with this company!”


Creative Director

Nickname: Gen Xer
Favorite Flavor: Strawberry Kiwi Pomegranate Ice by Frozen Fruit Monster
Passions: Cacti, Coffee, Visual Arts
Why I Love Working at Gen V: “The TEAM, the creativity, and the energy!”


Graphic Designer

Nickname: Syd
Favorite Flavor: Bubble Gum
Passions: Going on Walks, Creating Designs, and Spending Time with Friends and Family
Why I Love Working at Gen V: "I love working at Gen V because of the atmosphere and the people I work with make it fun to do something that I love and enjoy!"


Project Manager

Nickname: Big Mike
Favorite Flavor: Apple Peach Ice by 7 Daze 🤤
Passions: Self Growth and Self Education
Why I Love Working at Gen V: “I love the fun and friendly work environment, as well as the insane desire to win.”


Project Manager

Nickname: Em
Favorite Flavor: Bubble Purp by Chubby Bubbles
Passions: Sewing, reading, and hanging out with my baby boy Sebastian!
Why I Love Working at Gen V: “Amazing culture! Everyone is so friendly and positive. I can tell this company really cares about me, both personally and professionally and that is hard to come by!”


Head of Product & Logistics

Nickname: Gager (He didn't have one, so we gave him one!)
Favorite Flavor: Peach Mango Guava Ice by Frozen Fruit Monster
Passions: "I play bass and a lot of video games."
Why I Love Working at Gen V: “Ohana means family. Everything from the individual store teams to the company as a whole feels like family.”


Vendor Relations Manager

Nickname: Pbarn
Favorite Flavor: Riding Shotgun by Prohibition
Passions: Music, Global Politics, and Cycling
Why I Love Working at Gen V: “Positive company culture.”


Purchasing Analyst

Nickname: Dev
Favorite Flavor: Lychee by BLVK
Passions: "My cat, playing and listening to music, gaming of course"
Why I Love Working at Gen V: “Generation V is the only organization I’ve worked for that actually cares about it’s guest base and team. This company has been as loyal to me as I have been to it and given me opportunities that previous jobs would never have offered.”


Distribution Manager

Nickname: Jess
Favorite Flavor: Lola by Gen V
Passions: Baseball and THE Miami Hurricanes
Why I Love Working at Gen V: “The culture that has been built and the TEAM will do anything to help each other be successful.”


Warehouse Operator

Nickname: Collin
Favorite Flavor: Lemon Lush Ice by the Finest
Passions: Bowling, Music, Tattoos, and Movies
Why I Love Working at Gen V: “Since the day I starting work in the stores, I have seen that Generation V cares not only for its guests, but for both me and all my team mates here to the same degree. They have given me a wonderful opportunity to join the warehouse crew and I have felt right at home with this new team just as I did my old store team. I can't wait to help Generation V grow as it has helped and continues to help me grow in equal terms.”


Warehouse Operator

Nickname: Keirstin (no nickname....yet)
Favorite Flavor: Watermelon Blast by Pod Juice
Passions: Photography, Hiking, Social Settings
Why I Love Working at Gen V: "The environment in which everyone can be themselves. The most caring and amazing group I've met, some fantastic guests who make everyday a new experience!"


Warehouse Operator

Nickname: "Gil is my nickname. It's short for Gilad."
Favorite Flavor: Bluetiful Disaster by Transistor
Passions: "My passions include going above and beyond for my loved ones and creating all kinds of things!"
Why I Love Working at Gen V: "I absolutely adore my job at Gen V! Whether in store or behind the scenes at the warehouse I get to help make lives better."


Store Leader, Davenport

Nickname: Noodle
Favorite Flavor: Lemon Mush Menthol by The Finest
Passions: Music, Reading, Comic Books, and Star Wars
Why I Love Working at Gen V: “I love meeting so many different kinds of people and hearing all their stories. Helping people has always been something I love doing and Gen V makes that even more possible.”

Hunter F

Store Leader, Council Bluffs

Nickname: Furler
Favorite Flavor: Pineapple Mango Orange by 7Daze
Passions: Art, video games, randomly learning new things
Why I Love Working at Gen V: “All of the amazing people I’ve met and friends I have made while I’ve been here. It really feels like a second home and is such a fun and helpful place to work.”


Store Leader, Bellevue

Nickname: Kula
Favorite Flavor: Strawberry by The One
Passions: "Building computers are a major passion of mine, but really I love anything to do with technology. Photography is an up and coming hobby for me, and I hope to shoot events and weddings in the future."
Why I Love Working at Gen V: “I love getting to be a part of our guests lives, and getting to know them beyond just what flavors they like. Gen V is a home away from home for a ton of people, and I'm proud to be a part of that.”


Store Leader, Omaha

Nickname: Ty, Gray
Favorite Flavor: Bluetiful Disaster by Transistor
Passions: Vaping! Animals, video games, anime, watch collecting, firearms, mma, outdoors, traveling.
Why I Love Working at Gen V: “Gen V was the first vape store I’ve come in to where they treat you like a person, care about your specific choices in flavors, and tailor to your needs not their own. As a veteran stationed and deployed in multiple areas, Gen V still out performs in hospitality, prices, returns, and discounts from any other store I’ve visited both in and out of the US. I’m proud and thrilled to be on the Gen V team in our mission to make lives better!”


Store Leader, Omaha

Nickname: None
Favorite Flavor: Blue Razz by Chubby Bubble
Passions: Mixing/Recording Music, Board Games, Shooting Pool, & Spending Time with Loved Ones
Why I Love Working at Gen V: “I love the interpersonal relationships that we create everyday. I love the TEAM environment and forever focus on making ourselves better; both personally and professionally.”


Store Leader, Omaha

Nickname: Rat King
Favorite Flavor: Lemon Lush Menthol by Finest
Passions: D&D, 3D Printing, Video Games, Building Gundam's
Why I Love Working at Gen V: “The culture and community. I love the guests that I meet and interact with. Forging friendships with them and personally investing in their happiness and well-being. Making a home away from home for our guests.”


Store Leader, Omaha

Nickname: Munchy
Favorite Flavor: Passion Grape Ice by BLVK
Passions: Fishing, Hunting, ASL, Movies
Why I Love Working at Gen V: “When I guest walk out the door with a smile on their face, nothing makes me more excited about working here.”


Store Leader, Lincoln

Nickname: Lex
Favorite Flavor: Peach Ice by Candy Pop
Passions: Music, Art, Cooking, My Dog
Why I Love Working at Gen V: “The team members are all amazing and helpful. We are truly one big family and I wouldn't find this anywhere else. We all support each other and help each other grow within ourselves and the company!”

Nick D

Store Leader, Lincoln

Nickname: Toad
Favorite Flavor: Kryp by Cosmic Fog
Passions: Music, Guitar, Helping Others
Why I Love Working at Gen V: “My goal in life is to help people live their best life. I smoked cigarettes for 8 years and thankfully was shown vaping. Love helping people be healthier and get excited when people are ready for the switch. It's also very exciting to see people start with a high nicotine or salt juice and over the months or years see them go down to little or no nicotine.”


Store Leader, Lincoln

Nickname: Jenny or Jen
Favorite Flavor: Apple Peach Strawberry by Coastal Clouds
Passions: Hiking, Wake Boarding, Painting, Going on Walks with My Dog
Why I Love Working at Gen V: “My main goal in life is to help people and do what I can to make the sun shine a little brighter for anyone around me. At Gen V, I get to do that everyday, whether it’s helping my team members grow as people/ leaders or helping our guests chose a healthier alternative!”


Store Leader, Lincoln

Nickname: Day, Dayday, Dabloon
Favorite Flavor: Aloe Grape by Pod Juice
Passions: Learning Life Skills, Gaming, Making Others Smile
Why I Love Working at Gen V: "I feel, here, I can really express myself and I feel encouraged to be the best me I can be here. The mission statement, "make lives better", is more than a statement here. Everyone works to better each other and each one of our guests!"


Store Leader, North Platte

Nickname: Mark
Favorite Flavor: Mango Berries by Finest
Passions: Hanging out with friends and family, coaching little leagues football, and motorcycles stunting
Why I Love Working at Gen V: "I love working here because it allows me to better myself and be around such an amazing group of people that I've been begging to have in my life for years! I have nothing but love for Gen V due to the mentality of each individual TEAM Member!"


Store Leader, Kearney

Nickname: Voltage
Favorite Flavor: Green Apple Iced by Skweezed
Passions: Video Games, Sports, Harry Potter, and Lord of the Rings
Why I Love Working at Gen V: "I love the passion and morals of the company as well as making lives better."


Store Leader, Hastings

Nickname: "people call me Carls"
Favorite Flavor: Cinnamon by Milk
Passions: Learning New Skills, Reading, Hiking, Traveling, Spending Time with My Family
Why I Love Working at Gen V: “Generation V has given me a chance to find my passion in life, has opened up various doors in one of the most unique industries. They have given me a chance to shine in my role and I’ve met a family who only wants me to succeed!”


Store Leader, York

Nickname: Chelle/Chelle Bell
Favorite Flavor: Family, (Grand Children), friends, helping others, campfires and music!
Passions: Iced Straw Mango by Taylor Salt or Strawberry Crunch or Mixed Berries by Taylor
Why I Love Working at Gen V: "Working with a group of people that make you feel like you are family! Going to work every day is a joy! A TEAM that is about leadership and building one up! They encourage enrichment by offering the available tools to lead others, to learn, and most of all to grow not only within the company but in every day life! You can not put a price on that!"


Store Leader, Seward

Nickname: Ari
Favorite Flavor: Juicy Peach by Lost Mary
Passions: Art, my cat, and video games
Why I Love Working at Gen V: “This job has an amazing team and an incredible open door policy. Everyone who works here is very humble and driven and I feel like I'm able to achieve my own goals working with my team here as well.”


Store Leader, Beatrice

Nickname: B
Favorite Flavor: Blueberry by The One
Passions: Hanging Out with Friends, Working on Cars, and Making People Happy
Why I Love Working at Gen V: “The family aspect and the thought and care that goes into team members and company.”

Hunter J

Store Leader, Brookings

Nickname: Jensen
Favorite Flavor: Watermelon Apple - Cloud Nurdz
Passions: Flying, Spending Time with my Dogs & Girlfriend, Photography & Videography, Playing Video Games, Racing Drones
Why I Love Working at Gen V: "I love that I can help guests when they come in the door and tailor an experience for them that will have them leaving the store in a better mood than they walked in with! Getting the products the people need is a highlight of everyday!"


Store Leader, Sioux Falls

Nickname: Parks
Favorite Flavor: Blue Razzleberry Pomegranate by Ripe
Passions: Meeting/Helping People, Cooking (more so messing around with ingredients since I’m not that good yet), Hanging Out with Friends/Family and My Dog
Why I Love Working at Gen V: “The culture and the atmosphere. Everyone gets so close like a family. I feel comfortable talking to anyone, even the CEO! That’s never happened at any other job I’ve had. There is also endless possibilities of moving up in the company and bettering my life at the same time, and that’s something I’ve been looking for, for a long time.”


WARNING: This product contains nicotine. Nicotine is an addictive chemical.