Downtown Lincoln
The Generation V location at 17th and O Street sits right in the middle of downtown Lincoln, one block off the main strip and within walking distance of pretty much everything the city has going on. UNL campus is close. Memorial Stadium is close. The bars, venues, and late-night corridors that make downtown Lincoln what it is are all within easy reach.
This store carries the full Generation V lineup, disposable vapes, e-liquids, THCA products, THC drinks, kratom, accessories, and more, with a team trained to give you real answers whether you are stopping in for a quick grab or spending a few minutes figuring out what is right for you. Downtown energy outside, calm and approachable inside.
1701 O Street
Lincoln, NE 68508
Lincoln, NE 68508
531-500-2295
- Monday: 10:00 AM – 10:00 PM
- Tuesday: 10:00 AM – 10:00 PM
- Wednesday: 10:00 AM – 10:00 PM
- Thursday: 10:00 AM – 10:00 PM
- Friday: 10:00 AM – 10:00 PM
- Saturday: 10:00 AM – 10:00 PM
- Sunday: 11:00 AM – 8:00 PM
Holiday hours may vary.
Right in the Heart of Downtown Lincoln
The store is located at 1701 O Street, on the corner of 17th and O, directly in the Downtown Lincoln Association district. There is a designated Generation V parking lot off 17th Street, plus street parking available on O Street and around the block. If you are already downtown on foot, this location is an easy walk from most bars, venues, and campus spots without needing to move your car at all.
What's Nearby Generation V | Vape & Smoke Shop
The store sits next to Grateful Green Hemp THC Dispensary and Dial Up Games, caddy corner from Duffy's Tavern, and near Insomnia Cookies and Citylight Lincoln Church. The Bourbon Theatre is two blocks away. Pinnacle Bank Arena and the Haymarket are both close. If you are spending time downtown, you are already close to us.
The Vape Shop Downtown Lincoln Actually Needs
Downtown Lincoln has a lot going on, and the O Street location is positioned right in the middle of it. This is the closest Generation V to UNL campus and Memorial Stadium, which means on game days, concert nights, and busy weekends this store sees a lot of traffic from guests who need a quick stop before heading out.
Husker game day and you need a restock before kickoff? Heading out on O Street for the night and running low? The downtown location is open late and staffed to handle the pace of a busy Friday or Saturday without making you feel like you are getting rushed through. Pull up, grab what you need, and get back to your night.
Walkable From the Bars, Open When You Need It
The downtown location is extremely walkable from the bars, clubs, and venues that line O Street and the surrounding blocks. Hours run until 10:00 PM Monday through Saturday and until 8:00 PM on Sunday, with holiday hours noted on the store page. Check the store locator for current hours before you head over on a holiday weekend.
Disposable Vapes in Downtown Lincoln
The downtown Lincoln location carries a fresh, vetted selection of disposable vapes stocked through Generation V's in-house warehouse. Every brand on the shelf is registered with the Nebraska Vape Registry and has passed our internal quality review, so you are not grabbing something we would not stand behind.
Top sellers at this location include the Rinn Bar, Juicehead Flex Freeze, and 50 Bar. Solid flavor variety, reliable puff counts, and devices that actually hold up. If you are not sure which one to grab, the team can point you in the right direction based on what you actually like rather than what is easiest to push.
Nebraska Vape Registry Compliant
Everything in the disposable vape section at the downtown Lincoln location is registered with the Nebraska Vape Registry. Generation V worked with brands ahead of the compliance deadline to make sure the selection stayed strong and legal. If it is on the shelf, it is registered and compliant.
New ZYN Flavors and VELO International Pouches
Search interest around new ZYN flavors continues to grow, and Generation V works to keep the nicotine pouch selection interesting for guests who want more than the usual choices.
Alongside the standard ZYN lineup, we carry select international ZYN and VELO flavors that are less common in typical convenience stores. Lucy Breakers and other specialty brands add even more options for guests comparing flavor, format, and nicotine strength.
Because international and newly released products can rotate, specific flavors are not always guaranteed to remain on the shelf. Stop in to see what is currently available and ask our team about the newest nicotine pouch options.
THCA Products at the Downtown Lincoln Location
The downtown Lincoln location carries hemp-derived THCA products depending on current inventory and applicable regulations. Options may include THCA flower, THCA vapes, THCA carts, THCA pre-rolls, and THCA gummies for guests exploring the hemp-derived category.
Every THCA product on the shelf has been vetted: third-party COAs reviewed, products tested by team members with category-specific training, and vendors held to Generation V's quality standards. The downtown team can walk you through the different formats and help you figure out what makes sense for what you are looking for.
THC Drinks and Seltzers in Downtown Lincoln
The downtown Lincoln location carries hemp-derived THC beverages including seltzers and other drink formats depending on current inventory. A popular grab for guests heading into a night out or looking for an alternative to alcohol, THC beverages are a fast-growing category and one where product quality varies widely across brands.
We apply the same vetting standards to our THC drink selection as every other product we carry. Stop in to check what is currently in stock and our team will walk you through what to expect before you try something new.
Kratom Near You in Downtown Lincoln
If you are searching for kratom near you in Lincoln, the downtown location carries kratom products in multiple formats depending on current store inventory, including powders, capsules, beverages, and kratom gummies. Brands like Kraken Kratom are among the options available on the shelf.
Our team is trained on the kratom category and can help you sort through the format differences in plain terms, no jargon, no pressure. Whether you are trying it for the first time or switching up what you have been using, they can help you land on something that makes sense.
E-Liquid, Pod Systems, and Vape Hardware
Beyond disposables, the downtown Lincoln location carries a full selection of bottled e-liquids, pod systems, and open-system hardware for guests who want a refillable setup. Salt nic and freebase options are both available across the full range of nicotine strengths, including 0mg for guests who prefer nicotine-free vaping or are stepping down over time.
Top e-liquid brands in the store include BLVK, Twist, Monster Labs, Pachamama, Beard Vape Co., Coastal Clouds, and more. Generation V's house line is also available with 20+ flavors at $9.99 per 60ml bottle. Hardware runs from beginner starter kits through regulated mods and advanced setups for experienced users.
What to Expect at Generation V Downtown Lincoln
The downtown Lincoln location runs by the same Generation V standard as every other store in Nebraska: vetted products, trained staff, no pressure, and a rewards program any guest can sign up for and start earning on from day one. What makes this location distinct is where it sits.
You are not going out of your way to get here. If you are at UNL, near Memorial Stadium, out on O Street, or anywhere in the downtown area, this store is already close. The team is used to a fast-moving crowd and keeps things moving without cutting corners on the experience. Quick stop or longer visit, you will get the same quality either way.
Trained Staff, Calm Experience, Busy Location
Downtown Lincoln moves fast, especially on game days and weekends. The team at the O Street location is trained to match that pace while keeping the in-store experience calm and approachable. You can ask a question and get a real answer, even on a packed Saturday night.