Looking for somewhere that you can make a difference in a fun, fast-paced environment? Look no further.

Generation V, one of Nebraska’s fastest-growing retailers, is looking for a go-getter to join our team. Our mission is to make lives better by providing thousands of ex-smokers a healthier alternative to smoking as well as providing cannabis and kratom products to get guests back to living the life they want to live. We operate 19 upscale vape stores and 4 dispensaries across Nebraska, Iowa, and South Dakota, with plans to expand our reach even further. 

  • Generation V is a small, family-owned and operated business headquartered in charming Lincoln, Nebraska
  • We have a retail presence in 13 communities throughout Nebraska, Iowa, and South Dakota
  • We operate two well-known brands: Generation V and Grateful Green
  • With guests and retail partners across the globe, our reach is vast
  • We are growing – fast!
  • We only hire like-minded, enthusiastic people who share our passion for making lives better

Generation V is consistently recognized as the best vape shop and holistic health shop in the areas we serve, winning first place in Lincoln's Choice Awards as well as Best of Omaha and Omaha’s Choice Awards four years in a row!


We need a full-time Chief Financial Officer who can hit the ground running. This position will be responsible for leading the financial health of the organization. As the CFO, you will report directly to the CEO and be a part of our executive team collaborating on strategic planning and expansion efforts. Are you the right fit for Gen V?

  • Positive, “can-do” attitude. Embracing the Gen V culture is “numero uno”
  • Love collaborating with others and being part of a team
  • Meticulous, detail oriented, and organized
  • See the big picture and plan ahead
  • Eager to contribute ideas and opinions on how we can do better
  • Value integrity and humility
  • Put our guests first – every day in every way!


  • Lead the preparation of all financial statements and reporting, including income statements, balance sheets, tax returns, and audits
  • Drive budgeting and financial planning, recommending adjustments as needed
  • Collaborate with executive team on strategic planning and establishing priorities
  • Analyze operations to identify areas in need of reorganization, automation, or elimination
  • Perform risk management by analyzing the organization’s liabilities and investments
  • Lead investment strategies by considering cash and liquidity risks
  • Control and evaluate the organization’s fundraising plans and capital structure
  • Manage cash flow and capital requirements
  • Implement controls to prevent loss
  • Oversee financial software and technology systems
  • Negotiate banking, merchant, and financing terms
  • Identify long-range economic trends and forecast their impact on future growth and market share
  • Advise on tax planning and cost savings opportunities
  • Review and negotiate legal documents
  • Provide leadership, mentorship, coaching, and development for finance team
  • Collaborate with the executive team on business strategy and decision-making
  • Champion a culture that ensures impeccable guest service and product quality


  • Bachelor’s Degree in Finance or Accounting; MBA preferred
  • Minimum 8 years of experience in financial management with increasing responsibility
  • Proven track record of excellence
  • Strong interpersonal and leadership skills
  • Knowledge or experience with vaping a plus – cannot be a smoker
  • Strong business acumen including strategic and quantitative analysis
  • Excellent computer skills including PowerPoint, Excel, Word, and Outlook
  • Experience with QuickBooks, Sequel, and other financial software a plus!


  • Competitive salary + bonus incentives
  • Health, dental, and vision insurance
  • Paid Life and AD&D insurance
  • Unlimited vacation
  • Paid sick and maternity/paternity leave
  • Flexible schedule
  • Casual, family-oriented environment
  • Inclusive and progressive mindset
  • All expense paid anniversary reward vacations 

Ready to join the Gen V family?

Apply by emailing Don’t forget a cover letter!

While we sincerely appreciate your interest in working with us, we can only respond to the most qualified candidates.

Generation V is an EEO/AA employer.



WARNING: This product contains nicotine. Nicotine is an addictive chemical.