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February 3, 2022

Meet our "behind the scenes" Gen V crew! We hope you enjoy our cheesiness!

Happy 8th Birthday, Generation V!

January 18, 2022

The past 8 years have been a wild ride! Join us to celebrate!!

We Love Each Other So Much that We Will Go to Any Lengths to Hangout Together!

January 11, 2022

Our Brookings, South Dakota team wanted to hang out with our Lincoln, Nebraska crew. Luckily, Hunter, is getting his pilot's license, so they chartered a plane and flew down for the night!

Countdown to the New Year with the Gen V Crew

January 4, 2021

Happy new year to all our friends and fam! Wishing you a happy, healthy, prosperous 2022!!!!!!!!!!!!!!!!!!!!

This is why we love what we do!

December 17th, 2021

We love hearing stories like this one and being able make lives better! Here is the story of Nick's father using our products for the first time to calm his essential tremors, so that he can play guitar for his new granddaughter.

Gen V Does the One Chip Challenge!!!!!!!!!!!!!!!!!!!!

December 16th, 2021

For camaraderie and your pleasure in watching us suffer, the Gen V team did the one chip challenge. Yes!! We all ate the hottest chip on Earth and recorded it! As you can see, some of us suffered more than others. We hope you enjoy watching our pain!

Nick (Michigan Fan) Returns to See What We Did to His Office!!

December 6th, 2021

The moment you've all been waiting for... our guy, Nick, returns from paternity leave to find that we have Huskered-out his office! Check out his reaction!!!

This is What Happens When A Michigan Fan Leaves for Paternity Leave

November 24th, 2021

Nick's baby girl was born in Nebraska and is therefore a Husker baby! Therefore, we teased him a bit by Huskering-out his office while he was away...


November 19, 2021

We get into our flannels! We love 'em and love to wear 'em on Flannel Fridays!


WARNING: This product contains nicotine. Nicotine is an addictive chemical.